JURNAL EKONOMI

ANALISIS ISLAMIC BRANDING DAN DIGITAL MARKETING TERHADAP MINAT PEMBELIAN PRODUK AYAM PENYET SURABAYA CABANG CILACAP

Rony Nur Triwibowo — 2024-02-18

The restaurant industry is becoming more and more competitive, so entrepreneurs must develop relevant and innovative marketing plans that may be used as weapons in the marketplace. Islamic branding, which involves using an Islamic identity (including Islamic writing, Sharia, Islamic names, and halal labels) in product marketing, is one tactic that can be used. Digital marketing and Islamic branding are two marketing techniques used to sway consumers' interest in making purchases. The purpose of this study is to examine how interest in buying items from the Cilacap branch of Ayam Penyet Surabaya is influenced by Islamic branding and digital marketing.

Keyword: Islamic Branding, Digital Marketing, Buying Interest

PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW

Esih Jayanti — 2024-02-18

The Influence of Digital Marketing, Brand Image, and Product Quality on Purchasing Decisions For MS Glow Products in Wanareja District. This study aims to examine the effect of digital marketing (X1), brand image (X2) and product quality (X3) on purchasing decisions (Y) for MS Glow products. The sample in this study was 117 respondents using the Lemeshow formula. Data collection techniques were carried out by distributing questionnaires. Analysis prerequisite tests included normality tests, linearty test, multicollinearity tests, heteroscedasticity tests and autocorrelation tests. data with multiple linear regression. Statistical tests using the t test, F test, as well as the R2 test, and the classical assumption test.

The results showed that (1) digital marketing has a significant effect on purchasing decisions for MS Glow products: ) brand image has a significant effect on purchasing decisions for MS products Glow: (3) Product quality has a significant effect on purchasing decisions for MS Glow products; (4) digital marketing, brand image, and product quality simultaneously have a significant effect on purchasing decisions for MS Glow products.

Keywords : Digital Marketing, Brand Image, Product Quality, Decisions Purchase

PENGARUH KEPATUHAN PELAPORAN KEUANGAN, SISTEM PENGENDALIAN INTERNAL DAN WHISTLEBLOWING SYSTEM TERHADAP PENCEGAHAN FRAUD PENGELOLAAN DANA DESA (Studi pada Desa di Kecamatan Jeruklegi)

Tri Nurindahyanti Yulian — 2024-02-23

This study aims to test and analyze the Effect of Financial Reporting (X₁), Internal Control (X₂) and Whistleblowing System (X₃) on Fraud Prevention of Village Fund Management in Villages in Jeruklegi District. The type of data used is primary data. The sample of this study was 65 respondents who were village officials who worked in village offices located in the Jeruklegi sub-district. The analysis methods used are validity tests and reliability tests, classical assumption tests, multiple linear analysis tests, determination tests, partial tests (t tests) and simultaneous tests (f tests) using SPSS version 25.

The results of this study show that financial reporting (X₁) has no effect on fraud prevention, internal control (X₂) affects fraud prevention, and whistleblowing system (X₃) affects fraud prevention.

Test F shows that compliance with financial reporting (X₁), internal control (X₂) and whistleblowing system (X₃) simultaneously affect the prevention of fraud in village fund management.

Keywords: Financial Reporting, Internal Control, Whistleblowing System

PENGARUH KERAMAHAN, KECEPATAN LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART

Rizqi Rika Permata — 2024-02-23

This study aims to examine the effect of Hospitality (X1), Service Speed (X2) and Promotion (X3) on Consumer Purchase Decisions (Y) at Alfamart. The sample in this study was Alfamart consumers totaling 108 respondents with a sampling technique using the Lemeshow formula. Data collection techniques are carried out by distributing questionnaires to Alfamart consumers. Analysis prerequisite tests include linearity test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test. Data analysis techniques with multiple linear regression, statistical tests through T test, F test as well as R2 test and classical assumption test. The results showed that: (1) Friendliness had no effect on purchasing decisions; (2) Speed of service affects purchasing decisions; (3) Promotions affect purchasing decisions; (4) Friendliness, speed of service and promotion simultaneously influence the purchase decision.

Keywords : Friendliness, Speed of Service, Promotion, Purchase Decision

KETERTARIKAN MAHASISWA BERINVESTASI DI PASAR MODAL SYARIAH

Eri Kristanto — 2024-02-24

This study aims to determine the effect of investment education, perceptions of minimum capital, technological advances, and financial self-efficacy on student interest in investing in the Islamic capital market among students of the Faculty of Economics in Cilacap and Purwokerto. The method used in this study used quantitative methods and the sample used in this study was 100 respondents from economic faculties in Cilacap and Purwokerto using the convenience sampling method. Data collection method with a questionnaire. Data analysis using multiple regression analysis. Based on the results of the t test carried out partially, it shows that the variables of perception of minimum capital and technological progress have a significant effect on students' interest in investing in the sharia capital market. This is indicated by the calculated t value of 2.000 and 2.057 which is greater than the t table value of 1.985. Meanwhile, the investment education and financial self-efficacy variables do not have a significant effect on students' interest in investing in the Islamic capital market. This is indicated by the calculated t value of -1.217 and 0.624 which is smaller than 1.985.

Keywords: investment education, minimum capital, financial, investment, sharia capital market.

QARDH DAN IJARAH PADA GADAI EMAS

Sutarti Sutarti — 2024-02-24

This Study was conducted with the aim of knowing the suitability of the Implementation of the Qardh and Ijarah contracts on gold pawn transactions at Bank Syariah Indonesia Cilacap Branch Office with indicators of Fatwa of DSN MUI No. 19/DSN-MUI/IV/2001 and Fatwa of DSN MUI No. 112/DSN-MUI/IX/2017. This Research method users descriptive qualitative methods by collecting data byobservation and interviews. The Result of this study indicate that the implementation of Qardh and Ijarah on gold pawn transactions at Bank Syariah Indonesia Cilacap Branch Office is in accordance with the Fatwa of DSN MUI No. 19/DSN-MUI/IV/2001 and Fatwa DSN MUI No. 112/DSN-MUI/IX/2017.

Keywords: Financing, Qardh, Ijarah, Sharia Accounting, Bank

PENGARUH OPINI AUDIT, PERGANTIAN AUDITOR DAN KEAHLIAN KOMITE AUDIT TERHADAP AUDIT DELAY

Sutarti Sutarti — 2024-02-27

This study aims to analyze the effect of Audit Opinion, Auditor Change and Audit Committee Expertise on Audit Delay, in LQ45 companies listed on the Indonesia Stock Exchange 2018-2020 period. The type of data used is secondary data taken from the website www.idx.com. The sample in this study were LQ45 companies listed on the Indonesia Stock Exchange for the 2018-2020 period. The sampling technique used purposive sampling. This type of research is quantitative using SPSS Version 25. The results showed that Audit Opinion has an effect on Audit Delay, while Auditor Change and Audit Committee Expertise have no effect on Audit Delay

Keywords: Audit delay, auditor, LQ45, opini audit,komite audit