JURNAL EKONOMI https://jurnal.stiemuhcilacap.ac.id/index.php/je511 <p>Jurnal Ekonomi (JEKO)&nbsp;STIE Muhammadiyah Cilacap&nbsp;mempublikasikan artikel ilmiah yang memuat hasil penelitian dan pengabdian kepada masyarakat mengenai ilmu-ilmu ekonomi, manajemen dan akuntansi.</p> en-US JURNAL EKONOMI 1693-5748 PENGARUH PROFITABILITAS, BEBAN PAJAK TANGGUHAN, PERENCANAAN PAJAK, DAN CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN (STUDI EMPIRIS PADA PERUSAHAAN MANUFAKTUR SEKTOR BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022) https://jurnal.stiemuhcilacap.ac.id/index.php/je511/article/view/242 Ilham Taufiqul Hakim Siti Maryama Copyright (c) 2024 JURNAL EKONOMI 2024-08-04 2024-08-04 14 2 1 13 PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. BPR BANK SURYA YUDHA CABANG BOBOTSARI https://jurnal.stiemuhcilacap.ac.id/index.php/je511/article/view/243 <p><em>Banking is one of the vital sectors in a country's economy, which has an important role in allocating financial resources, supporting economic growth, and facilitating trade and investment activities. In Indonesia, the banking sector has experienced a significant transformation in line with economic developments and regulatory changes. Since its inception, banking in Indonesia has experienced various stages of evolution, from its initial role as a lender and depositor of funds to becoming the main pillar in the national financial system. The aim of this research is to examine the influence of motivation and work environment on the performance of PT employees. BPR BANK SURYA YUDHA, Beratan branch. The type of research method used is a quantitative method, questionnaire data from 53 respondents who came from PT employees. BPR BANK SURYA YUDHA, Beratan branch. The sampling technique uses stratified random sampling. Data was taken using a questionnaire which was measured using a Likert scale. This research uses multiple linear analysis with the help of the SPSS version 26 program. The results of this research show that motivation has no significant and positive effect on employee performance and the work environment has a significant and positive effect on employee performance and motivation and work environment simultaneously have a significant effect on employee performance.</em></p> <p><em>Keywords: Motivation, Work Environment, Employee Performance</em></p> Tri Fatmawati Hima Barima Juli Handayani Copyright (c) 2024 JURNAL EKONOMI 2024-08-04 2024-08-04 14 2 14 25 PENGARUH KUALITAS PRODUK, HARGA, KEMASAN, DAN DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN MS GLOW SKINCARE DI KECAMATAN WANGON https://jurnal.stiemuhcilacap.ac.id/index.php/je511/article/view/245 <p><strong><em>&nbsp;</em></strong></p> <p><em>This study aims to examine the effect of Product Quality (X1), Price (X2), Packaging (X3), and Digital Marketing (X4) on Customer Loyalty (Y) of Ms Glow's skincare in Wangon District. The sampling technique in this study used non-probability sampling with a sample of 100 respondents. The data collection technique was carried out by distributing questionnaires via Google Forms. Analysis prerequisite tests include normality, linearity, multicollinearity, and heteroscedasticity tests. Data analysis technique using multiple linear regression. Statistical tests through the T, F, R square test (R2), and the classical assumption tests. The results showed that: (1) Product quality had an effect on Ms Glow skincare customer loyalty, (2) Prices had an effect on Ms Glow skincare customer loyalty, (3) Packaging had no effect on Ms Glow skincare customer loyalty, (4) Digital marketing had no effect on Ms Glow skincare customer loyalty, (5) Product quality, price, packaging, and digital marketing simultaneously affect customer loyalty.</em></p> <p><em>&nbsp;</em></p> <p><em>Keywords: Product Quality, Price, Packaging, Digital Marketing, and Customer Loyalty</em></p> Esih Jayanti Rismaya Fiannanda Irwan Saputro Sugiharto Copyright (c) 2024 JURNAL EKONOMI 2024-08-04 2024-08-04 14 2 26 42 DETERMINAN PENGUNGKAPAN ISLAMIC SOCIAL REPORTING (ISR) PADA BANK UMUM SYARIAH https://jurnal.stiemuhcilacap.ac.id/index.php/je511/article/view/247 Oktafiana Tri Nurindahyanti Yulian Eri Kristanto Copyright (c) 2024 JURNAL EKONOMI 2024-08-05 2024-08-05 14 2 43 54 PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Alumni Lembaga Bimbingan Belajar Ganesha Operation Cilacap) https://jurnal.stiemuhcilacap.ac.id/index.php/je511/article/view/250 <p><em>This study aims to test and analyze The Effect of Service Quality, Price, and Image on Consumer Satisfaction (Case Study at Alumni of Ganesha Operation Tutoring Institute in Cilacap City). Data collection was carried out by distributing questionnaires to 100 respondents. The sampling technique in this study used technique purposive sampling. Data analysis techniques used, including validity tests; reliability tests; MSI (Method of Successive Interval); classical assumption tests including linearity tests, normality tests, multicollinearity tests, and heteroscedasticity tests; multiple linear regression analysis; hypothesis tests including t-tests and F tests; and coefficient of determination analysis (R<sup>2</sup>).</em></p> <p><em>The analysis results showed that the quality of service did not significantly affect customer satisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.618 &gt; 0.05. Price positively and significantly affects consumer satisfaction with a significance value = 0.000 &lt; 0.05. Image has a positive and significant effect on consumer satisfaction with a significance value = 0.001 &lt; 0.05. Service quality, price, and image simultaneously positively affect customer (student) satisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.000 &lt; 0.05.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords:</em></strong><strong><em> Service Quality, Price, Image, Customer Satisfaction</em></strong></p> Mugiatin M Esih Jayanti Rustina Dewi Werdiasih Copyright (c) 2024 JURNAL EKONOMI 2024-08-22 2024-08-22 14 2 55 68 DETERMINAN KEPATUHAN WAJIB PAJAK UMKM CILACAP https://jurnal.stiemuhcilacap.ac.id/index.php/je511/article/view/251 <p><em>This study aims to examine the effect of tax awareness (X1), tax sanctions (X2), fiscal attitudes (X3) on taxpayer compliance (Y) in Cilacap UMKM. The sampling technique in this study used non-probability sampling with a sample of 64 respondents. The data collection technique was carried out by distributing questionnaires via Google Forms. The analysis prerequisite tests include normality, linearity, multicollinearity, and heteroscedasticity tests. Data analysis techniques using multiple linear regression. Statistical tests through the T test, R square (R2), and classical assumption tests. Research results: (1) tax awareness affects taxpayer compliance (2) tax sanctions affect taxpayer compliance (3) the attitude of the tax authorities has no effect on mandatory compliance. </em></p> <p><em>&nbsp;</em></p> <p><em>Keywords: Tax Awareness, Tax Sanctions, Fiscal Attitudes, Taxpayer Compliance And UMKM</em></p> Kristanti Rahman Rahayu Anggraeni Copyright (c) 2024 JURNAL EKONOMI 2024-08-30 2024-08-30 14 2 69 79